ADC Insight Monotype

As a brand asset, a typeface should support the emotional and expressive needs of your brand, as well as more pragmatic requirements such as technical performance and localization. When a typeface is chosen well and designed in the right way it can elevate brand perception, but poor typographic decisions can have a negative impact on the expression and performance of your brand across multiple platforms. In this workshop, we will provide some essential considerations that can help improve the quality and reliability of your brand typeface choices.