This ADC Seminar will take place fully in English language.

Getting the brand into the heart and consciousness of the target group – that’s what brillant creation does. However, the development of the “big idea” does not begin with the creation, but much earlier – with the strategy. The strategy provides the springboard that steers the creation in the right direction and allows the ideas to flow. In this way, the strategy not only ensures targeted communication, but also greater efficiency in the development of ideas.
It sounds simple in theory, but how does it work in practice?

Strategy is the result of the interplay between analysis and intuition, consulting and creation.
Strategy develops the path for creation with substance from data and facts. The focus is always on the consumer’s need – the insight that the brand answers with its offer. The interaction between the disciplines is of particular importance in strategy development. The exchange between creation and strategy gives rise to ideas that are based on relevant data and facts and open up a new world for the brand.

The strategy process: 2 days live in the seminar
Participants train how this works in practice in the workshop: For two days, we go through the process together, from the initial brief to strategy to creation. Participants learn about innovative strategy tools and creative techniques and hear lots of exciting case stories from the field. We test whether the strategy works with the creation: at the end of the second workshop day, the participants develop initial campaign ideas based on their strategy.

Register  995 € incl. VAT

Individual Inhouse Seminar Inquiry here