© Ariane Spanier

Creative Techniques & Ideation (English Version)

Webinar

This ADC Seminar will take place fully in English language.


The Best Idea for Good Ideas
What comes to mind when you’re stuck with nothing? Where do we find inspiration? How does a first thought turn into a concept or a campaign? How can I keep the fun in idea development in my daily business? And how do I come up with ideas under time pressure? For creatives, ideas and concepts are the currency of their daily work. But developing ideas requires experience, intuition, and courage. The good news: You can nurture creativity and inspiration!

 

Being Creative at the Push of a Button
The ADC Seminar „Creative Techniques & Ideation“ opens up new perspectives, eases the fear of the blank page, and proves that creating outside of your comfort zone leads to concepts beyond expectations. The seminar inspires and breaks up ingrained work routines. It helps in questioning your own ideas and presents processes and methods to develop, evaluate, and improve concepts. The seminar alternates between input and workshop phases.

 

Register  995 € incl. VAT

Individual Inhouse Seminar Inquiry here

Key Learnings

  • Efficient application of creative techniques
  • Developing ideas under time pressure
  • Core idea development and formulation
  • Creative cross-media adaptation
  • Evaluation criteria and methods
  • Idea optimization
  • Idea presentation

What are your benefits?

  • Knowledge
  • Fun
  • Motivation
  • Lots of good ideas

Target audience

This ADC Seminar is aimed at creatives and marketing professionals with around 3 years of work experience, as well as anyone looking to rekindle their motivation for idea generation.

Agenda

Digitally via Zoom

  • Day 1

    10:00 – 11:00
    Guiding Creativity: Key Requirements for Effective Creative Work

     

    11:00 – 12:00
    Briefing

     

    12:00 – 13:00
    Ideation: Creativity Tools, Creative Techniques

     

    13:00 – 14:00
    Lunch Break

     

    14:00 – 15:00
    Development of the Core Idea: Importance, Methods, Formulation, Exercise

     

    15:00 – 16:00
    Ideation with Various Creative Techniques: Exercise

     

    16:00 – 17:00
    Overall Concept: Cross-Media Adaptation of the Core Idea

  • Day 2

    10:00 – 10:30
    Gallery Review

     

    10:30 – 12:00
    Idea Evaluation: Constructive Team Feedback

     

    12:00 – 13:00
    Generating Awareness

     

    13:00 – 14:00
    Lunch Break

     

    14:00 – 15:00
    Idea Optimization

     

    15:00 – 16:00 Idea
    Presentation and Discussion

     

    16:00 – 17:00
    Questions and Answers

Alle Seminardetails anzeigen

Kontakt

Wir stehen für Fragen gerne zu Verfügung.
ADC Seminar Team
ADC Seminar Team
E-Mail schreiben (030) 590 0310-26