Nicole Hoefer-Wirwas
Creative Director & Coach, CoachingBLN
Seminar Host
This ADC Seminar will take place fully in English language.
The Best Idea for Good Ideas
What comes to mind when you’re stuck with nothing? Where do we find inspiration? How does a first thought turn into a concept or a campaign? How can I keep the fun in idea development in my daily business? And how do I come up with ideas under time pressure? For creatives, ideas and concepts are the currency of their daily work. But developing ideas requires experience, intuition, and courage. The good news: You can nurture creativity and inspiration!
Being Creative at the Push of a Button
The ADC Seminar „Creative Techniques & Ideation“ opens up new perspectives, eases the fear of the blank page, and proves that creating outside of your comfort zone leads to concepts beyond expectations. The seminar inspires and breaks up ingrained work routines. It helps in questioning your own ideas and presents processes and methods to develop, evaluate, and improve concepts. The seminar alternates between input and workshop phases.
Register 995 € incl. VAT
Key Learnings
What are your benefits?
Target audience
This ADC Seminar is aimed at creatives and marketing professionals with around 3 years of work experience, as well as anyone looking to rekindle their motivation for idea generation.
Digitally via Zoom
10:00 – 11:00
Guiding Creativity: Key Requirements for Effective Creative Work
11:00 – 12:00
Briefing
12:00 – 13:00
Ideation: Creativity Tools, Creative Techniques
13:00 – 14:00
Lunch Break
14:00 – 15:00
Development of the Core Idea: Importance, Methods, Formulation, Exercise
15:00 – 16:00
Ideation with Various Creative Techniques: Exercise
16:00 – 17:00
Overall Concept: Cross-Media Adaptation of the Core Idea
10:00 – 10:30
Gallery Review
10:30 – 12:00
Idea Evaluation: Constructive Team Feedback
12:00 – 13:00
Generating Awareness
13:00 – 14:00
Lunch Break
14:00 – 15:00
Idea Optimization
15:00 – 16:00 Idea
Presentation and Discussion
16:00 – 17:00
Questions and Answers
