ADC Masterclass

 

Building Trust in the Age of AI (eng.)

Getty Images’ new report, Building Trust in the Age of AI, states that 98% of European consumers believe authentic visuals are pivotal for building brand trust. The possibilities that AI creates are practically endless, but is it always the right tool when building deeper connections with your customers?

Join Getty Images’ Creative Insights Researcher, Carolina Sampaio Lechner, in this Masterclass to understand what consumers care about and how to approach GenAI in your marketing. Should you be using generative AI? And if yes, when—and how—should you be using it?




 

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