Monday, 04.11., 16:10-17:00 

Branded Storytelling in the Age of AI: The Power of Real Stories and Data-Driven Insights

David will explore the timeless art of storytelling, shedding light on its deep historical roots and indispensable role in modern marketing. 

Storytelling is not just an art form; it’s a crucial part of human survival, intricately woven into our DNA. Through this event, you’ll uncover the power of archetypal narratives in crafting compelling brand stories that resonate deeply with audiences.

David Incorvaia brings over 25 years of creative direction experience in the US and Europe, including an influential five-year stint in Hollywood. His unique storytelling expertise has shaped the narratives of global brands such as Coca-Cola, BMW, Volkswagen, Johnson & Johnson, ASICS, and E.ON.

During the event, David will reveal his methodology for constructing strong brand stories, drawing from his vast experience and deep understanding of what makes a story not only memorable but also impactful in the marketing landscape. 

Don’t miss this opportunity to learn more about the significance of the storytelling and discover how to create powerful, enduring brand stories that captivate and engage.

Please note that a ticket does not automatically guarantee participation: it’s first come, first served.